TThe adoption of cloud computing among European enterprises has been steadily increasing, signaling a transformative shift in business operations across the EU. In 2023, 45.2% of EU enterprises reported purchasing cloud computing services, marking a 4.2 percentage point rise from 2021.
Cloud Adoption Across Enterprise Sizes
The uptake of cloud services varies significantly by enterprise size:
- Large Enterprises: A substantial 77.6% have integrated cloud solutions into their operations.
- Medium-Sized Enterprises: 59% reported using cloud services.
- Small Enterprises: 41.7% have adopted cloud computing, reflecting a gradual yet notable increase.


Geographical Disparities in Cloud Adoption
Cloud computing usage also varies across EU Member States:
- High Adoption Rates:
- Finland (78.3%), Sweden (71.6%), Denmark (69.5%), and Malta (66.7%) lead in cloud service utilization.
- Lower Adoption Rates:
- Greece (23.6%), Romania (18.4%), and Bulgaria (17.5%) report less than 25% adoption among enterprises.
Predominant Uses of Cloud Services
Enterprises primarily utilize cloud computing for:
- Email Hosting: 82.7% of cloud-using enterprises.
- File Storage: 68%.
- Office Software: 66.3%.
- Security Software Applications: 61%.
Economic Impact of Cloud Computing
The economic implications of cloud adoption are substantial. Studies suggest that widespread adoption of cloud services could contribute a cumulative total of €449 billion to the EU GDP between 2015 and 2020, with significant impacts on employment and business creation.

As digital transformation accelerates, cloud computing is poised to become integral to all SMEs across Europe. The flexibility, scalability, and cost-effectiveness of cloud solutions offer a compelling case for adoption, enabling enterprises to innovate and compete in an increasingly digital marketplace.
The upward trend in cloud adoption reflects a broader movement towards digital integration within the EU, positioning European enterprises to leverage technological advancements for sustained growth and competitiveness.
Data in this article is sourced from: Eurostat (2023)